How to open a domestic recruiting agency? What is a recruiting agency: recruiting as a business.

Attention! The free business plan offered for download below is an example. Business plan, the best way appropriate to your business conditions, you need to create with the help of specialists.

My name is Oleg Burkasov and I am from Ulyanovsk. I graduated from the Faculty of Law 3 years ago. Then he got a job as an intern at a company that was engaged in the sale of soft drinks. After a month of internship, I was hired as a junior lawyer. But since the staff was small, I also had to perform certain functions of a personnel officer.

Recruiting business plan

History of my business creation

During my career, I have repeatedly turned to recruitment agencies, which saved my time enough. However, I will say from experience that not all recruiting agencies work effectively and conscientiously.

After 2 months, I found real professionals in this field. Almost all the personnel candidates they proposed passed the interview successfully and continued to make their career in our company just as successfully.

About a year ago, the lead manager of KA, with whom we were at that time in a rather friendly working relationship, suggested that I open my own recruiting agency with him. This is how my own business started

A good business plan is the first step to a successful business

Our initial capital was small and the first thing we had to do was to enlist the support of investors.

Having found the necessary people, we started developing a business plan.

We did not have much money and we could not afford to order from the appropriate specialists the service for the development of a specific plan on which further business was to be built.

Therefore, we decided to create it ourselves.

Thanks to modern technologies, on the Internet you can find and download a large number of ready-made project data and instructions for their preparation, which we actually did.

Of course not one ready business plan does not guarantee success.

Since, you need to take into account all the nuances of the labor market, demand, seasonality, inflation risks, and the like.

but ready plan became a good basis for us for its further development and provision on favorable terms for investors.

What is a business plan for?

Thanks to the business plan, we calculated:

1. How much funds do we need to open and launch a project and the period during which investors' funds will be paid, with all the interest stipulated by the contract.
2. The main characteristics of the agency's work.
3. What kind of room, equipment and other inventory is needed for work.
3. What kind of staff is required.
4. Risk assessment.
5. The financial plan is necessary for the implementation of our project (according to our business plan - 2 years)

Every aspiring entrepreneur should understand that it is impossible to create a thriving business without a good business plan. This is the foundation on which further work is built.

Is it necessary to use the services of professionals when developing your own business plan.

By downloading the project ready-made business plan, on one of the sites, I and my business partner now, processed it, entered all the calculations and data on the project. But, before applying to investors, I used the services of an economist.

Since none of us had experienced financial skills, and we needed an effective project that had to be supported by investors.

Thus, the development of a business plan for a recruiting agency was conditionally divided into the following stages:

1. Purchase of a ready-made business plan template.
2. Independent data processing.
3. Processing the template by an economist.
4. Delivery of a working business plan to investors.

The total cost of developing your own business plan was 7,000 rubles.

I hope that the information that I presented in this article and that was taken from my work experience will be able to help aspiring entrepreneurs, and especially those who are trying to start their own business with a minimum of equity capital.

Business from scratch. Recruiting agency

Some useful information and a short presentation of the recruiting agency business plan:

Sample business plan of a recruiting agency

Confidentiality

All information and data of the business plan are not subject to viewing and disclosure by third parties, without the prior consent of the recruiting agency and the developers of this business plan

Recruiting agency resume

The branch of the agency's work is the selection of personnel for a wide range of specialties.
The cost of the project is 4,000,000 rubles.
Payback period - 2 years
Investor income - 272,533, 32 rubles, with an interest rate of 17.5%
The total amount of payments to investors for the payback period - 4,272,533.32 rubles
The borrower's return of funds and interest payments - from the first month of work.
The start of the project - after receiving a loan for the amount specified above.

You can study the numerous experience of other entrepreneurs who have created their own successful business with a franchise in the section of our website:

The most successful and informative case according to the editors of the Russtarup portal:

An interesting experience of creating a business under the franchising program is presented

Characteristics of the recruiting agency

Provision of personnel services in the following areas:

• Banking and Finance;
• Insurance;
• Accounting;
• Telecommunications and communications;
• Construction and architecture;
• Medicine and healthcare;
• Transport;
• The property;
• Security and safety;
• Logistics, customs and warehouse;
• Science and education;
• Secretariat, office;
• Trade and sales;
• Service sector;
• HR specialists, business trainers;
• Marketing and Advertising;
• Industry;
• Jurisprudence;

Staffing agency staff:
Director, accountant (part-time), HR managers (2 people), psychologist, additional services, cleaners and system administrator.

Table # 1. Potential of consumers of recruiting agency services in Russia

Premises and location of the agency

A room with an area of \u200b\u200b30 sq.m., with a separate office, where reception and conversations with clients will be held, as well as taking into account good transport accessibility to the office.

Equipment and inventory required for the office:

• 2 computers, printer, fax, copier and scanner;
• Software;
• Necessary household appliances;
• Dishes;
• Office furniture.

The main stages of the project:

The duration of the project is 2 years.
Signing all required documents, including the investment agreement - 1-30 days working days.
Getting a loan - up to 1 banking month.
State registration and passage of all necessary proceduresrelated to the opening and beginning of the agency, for a period of 1-30 calendar days.
Search for a suitable premises, purchase and installation of equipment - 1-30 calendar days.
Search and training of working personnel - 1-30 calendar days.
Creation of an initial working base - 1-30 working days.
Marketing company - 1 - 360 calendar days.

Marketing plan

Taking into account all the nuances of pricing policy, studying the labor market, analyzing the demand for different groups employees in different seasons, as well as the development of its own marketing program.

Financial expenses

Premises rental - 1,100,000 rubles.
Purchase of furniture - 23,000 rubles.
Office equipment - 50,000 rubles.
Purchase of a working car - 600,000.
Advertising - 40,000 rubles.
The salary of employees (excluding the salary of personnel managers) is 600,000 rubles per year.
The salary of managers is charged depending on the results of the work performed + the minimum rate.
Unforeseen expenses that will be documented.

Financial plan

• Service sales forecast for 2 years;
• The volume and cost of services provided by the agency;
• Calculation of all costs and taxes.

Assessment of possible risk and its consideration

Conclusions and all calculations of the recruiting agency's profit, which will serve as a justification for investing the project.
Calculation of the total profit for 2 years, gross profit, monthly expenses and profit of lenders.

At the beginning of their activities, many entrepreneurs try to find and occupy a profitable niche. Lack of investment at the start prompts you to search for a business idea that will allow you to start earning with minimal investment.

How about starting a recruiting agency from scratch and succeeding in that direction? Many enterprises are puzzled by the search for qualified personnel. This is due to the fact that the success of their activities and the amount of profit depend on the professionalism and skills of employees. For this reason, the services of a recruiting agency will always be in great demand.

What are recruiting agencies and why are they needed?

If an entrepreneur decided to create a recruiting agency for the selection of personnel and build a successful business in this field, you should understand in detail its features. For what purpose are such companies created and what are they?

There are several types of recruitment agencies that are engaged in the selection of employees for organizations that have left the relevant applications. In addition, applicants can be sent for pre-training, if such an item is spelled out in the agreement between the employer and the recruiter. Plants and factories, private small and medium-sized enterprises, as well as manufacturing firms of various profiles often act as customers. It is known that it can take a lot of time to find good specialists. For this reason, organizations seek help from recruiting agencies and impose a number of requirements for applicants, according to which the necessary employees are selected.

If a person is determined to organize his own recruiting agency, he should be aware of the peculiarities of this type of activity. As in any other type of business, there are pros and cons. The advantages of maintaining a recruiting company include:

• high monthly income;
• the presence of a small start-up capital for opening an agency;
• quick return on investment;
• lack of dependence on seasonality;
• the ability to create a large base of regular customers.

If the company selects highly qualified specialists for the customer who fully satisfy his requirements, in the future, partnerships are built between both organizations. This leads to the fact that they cooperate on an ongoing basis and mutually beneficial terms. An entrepreneur has the opportunity to choose any format of a recruiting agency and develop in this direction. In addition, there are practically no serious obstacles to enter the market, therefore, with the correct organization of activities, you can quickly occupy your niche and develop successfully.

Despite such a rich list of advantages, this business is not without its disadvantages. First of all, you need to understand that not every employer is ready to send their own funds to pay for the services of such agencies. In addition, a significant part of organizations prefer to cooperate with recruiters on an ongoing basis. For this reason, it will be quite difficult for a young company to find large customers at first until it gains a certain prestige. Also, entrepreneurs who want to develop their own recruiting agency, production, or, for example, must remember the high level of competition.

Types of recruitment agencies for the selection of personnel

Before opening a recruiting agency, an entrepreneur needs to decide on the direction of his activities. There are several types of such organizations, each of which has a specific specialization:

1. Classic recruiting agencies. They are often referred to as recruiting companies. This format will be the easiest to master for novice businessmen, since the demand for the services of recruiting agencies for the selection of personnel is quite high and does not require special knowledge to start. The main task of such companies is to find the specialists needed by customers with further employment. CAs are somewhat different from other recruiters in the way they receive remuneration for their work. In the first case, the organization is transferred money for each brought specialist in the amount of his monthly salary, and in the second, the customer pays a fixed amount for the services provided. Despite such an insignificant difference, the principle of their operation is identical. These organizations act as intermediaries between job seekers and employers. Entrepreneurs are encouraged to actively work on creating a base of customers and people of various specialties in need of vacancies. This will allow you to quickly acquire a valuable asset (personnel) and offer it to potential customers. For example, an enterprise is in dire need of a chief engineer. If the CA presents the employer with several candidates to choose from within 20-30 minutes, the latter will see the prospects for further cooperation with an unknown recruiter company.
2. Recruitment agencies of narrow specialization. From the name of this kind of companies it becomes clear that their main activity is the search for employees of a narrow profile. For example, it can be hired personnel for a home or specialists serving a large organization. Customers almost always place high demands on job seekers. They want to know everything about the future employee: education, social status, character traits, health status, feedback on his activities, etc. The search for people who have a narrow specialization in a certain area almost always presents certain difficulties, because information about them is practically absent in the public domain. It is also quite difficult to get personal information from applicants to fill out personal data, because not every person will agree to disclose them. Nevertheless, as the saying goes: the game is worth the candle, because when employed, jobseekers receive a high and stable salary, and the agency receives a decent fee.
3. Headhunter agencies. The specialization of such companies is the search for professionals in a particular field of activity. For example, this can be top managers who large organizations want to see in their staff, and smart engineers or developers of innovative solutions. It is rather difficult to find a high-quality specialist. It's not uncommon for organizations to offer headhunters high fees if they find the right employee. In most cases, this can be extremely difficult to accomplish, since tough specialists are worth their weight in gold, and for them enterprises create all the conditions that allow them to live comfortably. Even large salaries, bonuses, social packages and other benefits are sometimes not of interest to professionals, so it is very difficult to lure them to the side of the customer. This is the main task of headhunters.
4. International spacecraft. This type of enterprise specializes in providing jobseekers with employment services abroad. To organize such a company, an entrepreneur needs to find many foreign firms willing to cooperate and hire Russians. Vacancies of IT specialists, engineers and medical workers with their own scientific works or technologies are in great demand.

Important: international spacecraft have the right to provide recruitment services only with the appropriate licenses. It is extremely difficult to get foreign employers as business partners. Entrepreneurs wishing to try their hand at this niche should be aware of the high competition and create a very lucrative offer for potential partners.

How to open a staff recruiting agency?

Let's consider the main stages.

Business registration

A newbie entrepreneur who wants to create his own recruiting agency or, for example, is required to register a business. To do this, you need to contact the tax service at the place of residence and register a limited liability company or individual entrepreneur. The second option will be preferable for a small agency: registration is quick, and the state fee is 800 rubles.

Registration of an LLC takes much longer, besides, it will be mandatory to deposit an amount of 10 thousand rubles in the form of authorized capital. As a tax system, you can choose UTII or STS. You also need to open a current bank account required for receipt money and displaying the costs of the enterprise.

During the registration of the agency, you will need to indicate oKVED codes... To do this, select 74.50.1 “Provision of labor recruitment services” or 74.50.2 “Provision of recruitment services”. Upon completion of the registration procedure and obtaining the appropriate certificate, the entrepreneur can start conducting business.

Selection of premises

Specialists will work in the office of the recruiting agency, as well as receive visitors. For this reason, you need to create there comfortable conditions for the company's activities. Repairs should be carried out and smooth operation engineering communications (electricity, telephony, Internet, water supply). In addition, it is worth installing inside the office quality furniture... It would not hurt to divide the room into several zones:

• receptionist;
• director's office (administrator);
• places for interviewing and receiving guests;
• locations of personnel workplaces;
• bathroom.

The location of the building with the office of the recruiting agency is of great importance. Ideal option will find premises in the central part of the city or in the business district of a locality. If this is not possible, the office should be opened elsewhere, however, more money will be spent on advertising to attract customers.

The building where the company will be located should be located near a major transport hub and have a car park. For the activities of a recruiting agency, it is enough to choose a room with an area of \u200b\u200b50-60 m². The monthly rental price varies within 30 thousand rubles.

Important: if new entrepreneurs have extraordinary ideas that will benefit the state and good profits, they can turn to educational organizations such as. Participants of training programs are provided with assistance at all stages of the formation of a young organization up to the beginning of independent activities.

Equipment purchase

Agency after renovation works must be equipped with furniture and modern office equipment. This will create necessary conditions for the operation of the enterprise. To equip a small company, you will need:

• laptop (4 pcs.) - 150 thousand rubles;
• router - 1 thousand rubles;
• landline telephone (4 pcs.) - 4 thousand rubles;
• furniture (shelves, wardrobe, tables, chairs) - 20 thousand rubles.

Thus, the cost of purchasing equipment and furniture will amount to 175 thousand rubles. You will also need to purchase stationery, office paper and leave some money for travel expenses. Total - total amount investments is equal to 180 thousand rubles.

Attracting staff

In the staff of the recruiting agency, it is necessary to attract specialists who will perform certain functions. A company administrator must be involved with visitors and customers. In addition, his responsibilities include coordinating the work of all specialists. The administrator keeps order in the company, buys expendable materials and is responsible for managing the workflow.

HR managers should look for new agency clients, communicate with clients, be able to conclude contracts and organize meetings of applicants with company management. The recruiter enters data into the client base and also communicates with people about vacancies. He must be able to explain to a person how to behave at an interview and get the desired vacancy, what rights and responsibilities the applicant has, etc. The psychologist of the agency conducts trainings for his colleagues, talks with clients and assists in work situations.

The staff of a recruiting company may look like this:

• administrator - 25 thousand rubles;
• recruiting manager - 20 thousand rubles;
• hR specialist - 15 thousand rubles;
• psychologist - 15 thousand rubles.

Total - the cost of staff salaries will amount to 75 thousand rubles. In a small agency, the position of a recruiter and manager can be combined by one employee, which will reduce the costs of the enterprise. For the same reason, the duties of an accountant should be outsourced, which will take about 8 thousand rubles a month.

Organization of promotions

First of all, even before opening an enterprise, it is necessary to create a business card site for the organization. This will allow a large number people learn about the activities of the company and promote the business on the Internet. On your own resource, you should post information about the location of the spacecraft, indicate contact numbers, e-mail address, regularly publish updates of available vacancies and highlight the benefits of cooperation with your agency. Good results will be obtained by promoting a business on social networks - in groups you need to constantly post information about vacancies, the cost of services, as well as consolidate a commercial offer for employers.

Advice: The Internet allows you to get any information in a matter of minutes (for example, quickly find information about, information about competitors, etc.). According to statistics, 75-80% of clients apply to recruiting agencies using the Global Network.

Speaking of marketing tools, print products should be highlighted. You need to contact the designers who will develop brochures and business cards for the company. Advertising in the media will cost about 50 thousand rubles. This includes the placement of advertisements on radio, municipal TV channels and in the press. Taking into account the creation of a website and its promotion, the cost of an advertising campaign will amount to 67 thousand rubles. In the future, this amount will be reduced to 20 thousand rubles for the promotion of the agency.

Recruiting agency business plan

To organize the work of an enterprise, you need a recruiting agency. It represents calculations that allow you to find out the amount of a one-time investment in a project, the required monthly costs and its profitability. So, for opening a company, one-time costs will be:

• registration of an enterprise - 1 thousand rubles;
• rent office space - 30 thousand rubles;
• repair work, replacement of communications - 70 thousand rubles;
• purchase of equipment and furniture - 180 thousand rubles;
• advertising campaign - 67 thousand rubles;
• staff salary - 75 thousand rubles;
• the company's reserve - 10 thousand rubles.

Total - the amount of initial investment will be 433 thousand rubles. Now let's calculate the amount of required monthly costs, which include:

• rent - 30 thousand rubles;
• advertising campaign - 20 thousand rubles;
• taxes - 15 thousand rubles;
• utilities - 15 thousand rubles;
• staff salary - 75 thousand rubles.

The total amount of payments is 155 thousand rubles. As practice shows, after 2-3 months of work, a small recruiting agency can count on a profit of about 120 thousand rubles. The return on investment is possible after 6 months of vigorous activity.

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Summing up, we note that in many respects the success of the enterprise will depend on the organizational skills of managers and the professionalism of employees. For the stable operation of a recruiting agency and compiling worthy competition for similar companies on the market, businessmen need to be able to quickly find optimal ways meet client needs and develop a flexible pricing policy.

In contact with

The personnel issue is always acute in the personnel search market. Good specialists can find work on their own and almost instantly. Despite a certain percentage of unemployment and high competition, truly qualified personnel are worth their weight in gold. And this is exactly where you can earn.

• Recruiting business: where to start
• Which recruiting agency is profitable to open now, and which personnel are most in demand
• How can you reduce office costs by 2 times
• What OKVED code to indicate when registering a recruiting agency
• Do I need permission to open a recruiting agency
• How to organize the work of an HR agency to be in the top
• Customer service system
• Personnel assessment methodology
• Taking into account changes in the personnel market
• What a Beginning HR Center Needs: 5 Secrets to Help a Business

Many beginners and companies that have long entered the market are trying to find highly professional employees, since the income of an enterprise or organization will depend on their activities. Moreover, some of them are constantly in search of both it-specialists and blue-collar jobs, which is especially important for the Far East and North.

At the same time, the crisis had a negative impact on the HR services market, as a result of which some companies, trying to save money, abandoned their own HR services. But even if they are available, in some cases, representatives of firms and enterprises turn to recruitment agencies for help, since they have much greater opportunities in search.

Recruiting business: where to start

Your own recruiting agency can be very promising. But, if, on the one hand, it seems quite simple to open a recruiting agency (no licenses or special education are required), then on the other hand, a seeming, at first glance, ease hides many problems that cannot be solved by a newbie in business. It is precisely because of the mistakes of doing business that novice recruitment and recruiting agencies often go bankrupt. Therefore, many experts recommend working as a recruiter before starting your own business. But knowledge of the profession from the inside is not enough. There are many more nuances of running a business that will help make it successful and allow you to make good profits.

Which recruiting agency is now profitable to open, and which personnel are most in demand

Information According to statistics from Magram MR, more than 1200 recruiting agencies are currently operating in the Russian Federation, a large proportion of which are in large cities.

Recruitment agencies can be subdivided into several types of activities.

• Narrowly targeted. They specialize in finding specialists of a certain profile. They can deal with the selection of applicants for tourism businesshiring domestic staff, looking for technical specialists, etc. professions.
• Industry-specific. The activity belongs to any area: logistics, restaurant business, trade, etc.
• Exclusive search and headhunting... They are engaged in the selection of high-quality specialists and top managers, and accordingly, the incomes of such agencies are the highest.

Although this division is very arbitrary, and there are firms that can offer a full range of services. But, as a rule, it is better to start with a specialization in a particular industry. Which direction is more in demand in your region, you can find out after analyzing the market and segmentation. There is one more point to be noted. Employers pay more for recruiting middle and top-level personnel than for finding even a highly qualified welder or bricklayer, so it is more economically profitable to work with the IT sector.

A recruitment agency can be opened for another reason: the growth in the number of vacancies has increased. So, in comparison with the same period last year, their number increased by 15%. Specialists in the construction industry, trade and real estate are especially in demand. High demand is expected in the real sector of the economy, agriculture, information technology. Highly skilled workers are considered one of the most scarce resources. Many enterprises from different sectors of the economy are engaged in their search.

Another question - is it worth opening an offline or online business? Recently, online recruitment has been increasingly used in Russia. It carries many advantages: it is convenient to search for applicants, all catalogs can be maintained on the Internet and opened to the customer after payment. However, there is one "but". Almost all customers insist on a meeting with a candidate, which cannot be replaced by a Skype interview. So it is more profitable and convenient to combine work offline and online.

How can you reduce office costs by 2 times

Equipment for a recruiting agency will need the same as for any other office: 2-3 tables, chairs, computer and office equipment, telephone, shelving. It is better to look for opportunities to purchase used equipment and furniture. It will cost 2-3 times cheaper. It is recommended not to save even on used options and choose the best, since the decoration of the premises partly affects the company's reputation. They are greeted by clothes, and only once can you create a first impression. Don't forget these business rules.

How much money does it take to open an HR agency

A recruiting agency will not require large investments. To organize a business, you need to rent a small office, preferably in the city center, in a shopping or business center. The office can be quite small, 15-18 sq. meters, just enough to put a couple of tables and a few chairs. The start-up capital will also include the purchase of equipment, paperwork, it is advisable to immediately include salaries for employees and a certain amount for the purchase of access to resume databases. In general, you can start from 350-400 thousand rubles.

How much can you earn at the opening

If you have decided to start a recruiting business, you need to know about three sources of income. First, there are employers who are willing to pay to find a good employee. Typically, the rate is 10 to 12% of the employee's annual income. Secondly, the applicants themselves. Third, partners, including non-state pension funds, if applicants are ready to transfer part of the money to them. In addition, you can provide services such as training, resume writing, etc.

Information Usually, the average earnings of recruitment agencies in the first year after opening averages 100,000 rubles a month, and in two or three years from 500,000 rubles. As a rule, all investments are paid off in six months.

A step-by-step plan - where to start a business and how to open your HR agency from scratch

The most important thing is to draw up a competent business plan that will help to adequately assess the situation and opportunities. If necessary, he will help to speak the language of numbers with investors and credit institutions.

The next step is market assessment. When you have experience working in an agency, it is clear who needs and what needs. If the situation is not clear, a good way out is to go to Avito or HeadHunter and see the number of vacancies in different areas... You can make a request for marketing analytics to make it clear which direction is best to move. It would be nice to find out how many HR agencies are in the city, in which direction they work, how many agencies have closed and for what reasons. The information obtained will help not only make adjustments to the business plan, but also not repeat the mistakes of predecessors.

After that, you will need to start working with potential clients, study the consumer. For this purpose, you will need to draw up a questionnaire and visit organizations and enterprises. This way you can get the necessary information and create a positive image, and perhaps immediately acquire customers.

Advice If things are going well with clients, and you already need to rent a room and hire staff, you need to make a list of costs. Decide what you really need and what you can do without. The main thing is that later it does not turn out that things are going worse than you expected, and the costs are much more than expected.

After that, you can look for premises, purchase equipment and recruit staff.

What documents are needed to open - registration and registration

When starting an activity, it is best to register as an individual entrepreneur. Unfortunately, many recruiting agencies do not even consider such an opportunity, and immediately open a limited liability company. But this procedure is more protracted and requires more funds.

What OKVED code to indicate when registering a recruiting agency

When registering a business, you can specify two OKVED codes:

• oKVED code 74.50.1 - provision of employment services;
• oKVED code 74.51.2 - provision of recruitment services.

But, if, for example, you open a theatrical or artistic recruiting agency, then you need the OKVED code 74.84. There are other nuances that you need to know about when specifying OKVED codes.

Taxation system of HR agency

For a recruiting agency UTII is more suitable - a unified tax on imputed income. Although you can stop at the simplified tax system and pay 15% of the total profit or 6% of the net profit.

Do I need permission to open a recruiting agency

It is believed that such a business is easy to set up, as no special permits or licenses are required for this. But in order to start work, you will need to obtain conclusions from the State Fire Inspection and SES. This is a prerequisite if you are renting a room.

How to organize the work of an HR agency to be in the top

Competition in the recruiting market is quite tough. Therefore, many young agencies find it difficult to stay afloat. And in order to constantly move forward and get good profits, you need the right strategy and working methods that will help you quickly and efficiently fulfill the wishes of customers and attract new customers.

Customer service system

Unfortunately, in Russia, representatives of some companies and enterprises turn to recruitment agencies most often when an employee is needed “just yesterday”. Therefore, before proceeding with an order, you need to be in control of the situation. You should find out: is there a new position in the company or not, is it possible to replace an employee, how urgently you need to close the vacancy. When talking with a client, you need to form a clear candidate profile, determine the cost of recruiting, and then start searching for a candidate. It is important that both the customer and the employee whom you have selected are satisfied. This is a guarantee that you will be contacted again.

Personnel assessment methodology

An important factor is the development of its own recruitment methodology. Candidates can be viewed in different ways, so their search can be delayed. But if a person is determined to work well and seriously, this can be determined almost immediately. It is also worth paying attention to personal qualities, professionalism, and last but not least, the reliability of the information and recommendations of the previous employer. If a specialist with a narrower profile is selected, a testing system can be applied.

Taking into account changes in the personnel market

To keep positions, you need to be aware of all changes, constantly monitor salaries and other indicators related to the business. A successful recruiting agency understands that every new order is a project that needs to be worked hard on.

What a Beginning HR Center Needs: 5 Secrets to Help a Business

It is always difficult for a start-up business to move forward. If we take into account the tough competition in the recruitment market, the chances of survival, let alone becoming the leader, decrease in direct proportion to the increase in the number of recruiting agencies. Therefore, when opening an agency, you need to take several important steps.

1. Conduct a good advertising campaign... This does not mean at all that you only need to place ads everywhere: on billboards, on television, in newspapers and on the Internet. Your competitors will do the same. It is important that your ad is unique. For example, you can suggest the latest technology when recruiting or effective techniques, or something else.
2. Don't make prices too low.Low rates can attract customers, but only at first. A good agency knows its worth. If you work "for a penny", there is a risk of going broke, even before the investment pays off.
3. Look for regular customers... A small agency can make good money by constantly cooperating with several large companies. Clients are always attracted by the quality of work and discounts.
4. Make your branding... The more positive PR, the better. Hand out business cards, brochures, souvenirs. It is desirable that even on letters and invoices there is a company logo.
5. Separate customer search and recruiting... The future of the business will depend on this. It is likely that the best recruiter, who holds 70-80% of the business, will want to start a company and entice your customers. Therefore, it is better if one client will communicate with several people.

In addition, you need to consider aspects such as:

• seasonal risks, as usually in December, June and July the number of candidates decreases sharply;
• risks of non-payment, which, although small, still exist, and it is important to correctly draw up a prepayment agreement.

The most important thing is to always have applications, then the future of the company is secured.

• Cadres are everything
• Specification
• Business organization stages
• Payback period

Recruiting agency is a specific business that does not require a lot of start-up capital. It is not difficult to organize such a business; it is much more difficult to turn it into a successful enterprise with an impressive client base and stable income. In this article, we will tell the readers of the site // site / how to open a recruitment agency from scratch, providing step-by-step instructions with tips.

Cadres are everything

For a recruiting agency, the business qualities of the organizer are important, his acumen and dedication are more than the volume of investments. Opening a recruiting organization will cost a penny, but it may remain a penny enterprise that has no chance of becoming a serious business. To avoid failure, you need to know some of the nuances, go step by step from creating a working concept to its implementation.

Serious companies, large enterprises highly value qualified specialists. They are hunted abroad. Promising young people come to the attention of corporations as early as college. They are tracked by recruitment agencies. There is also an active fight against the “burned-out worker effect”, which indicates the high cost of skills in the labor market.

Attention! The Russian labor market offers job specialists a paradoxical situation. On the one hand, there is a high unemployment rate, on the other, there is a great demand for qualified personnel. This is especially true for large cities. Opening a recruiting agency in a city where there are no sources of income other than the public sector is a waste of time and money.

Accordingly, the basic principles of the work of the personnel center:

1. Search for large clients, customers.
2. Immediately open an active and effective hunt for talented or at least capable specialists.
3. Strive to expand the business. This does not imply the opening of branches, here the development of the service will be relevant - effective selection of personnel that meet the customer's requirements in the shortest possible time, which will attract new customers and leave competing agencies behind.

The paradox of today's labor market is that, on the one hand, in many regions there is unemployment, redundancy of specialists in some areas, and, on the other, there is a shortage of qualified labor. This happens because the employee simply does not correspond to the place of his work. It is the recruiting agency that is designed to effectively select personnel, ultimately satisfying the employer's requests and the interests of the employee.

What in a recruiting agency, as a business, attracts newcomers: firstly, it is a low-budget start, secondly, relatively weak legal control, and, thirdly, the seeming simplicity of earning money. In fact, while the first two statements are fairly valid, the third is completely wrong. Income from this type of business is unstable, moreover, it comes with a delay. The search for personnel can be carried out for weeks, but they will pay for high-quality selection a little later, after employment, or even a trial period.

In addition, the recruiting agency is multifaceted, it can perform a number of functions. Often this is a field for fraudsters who are engaged in the resale of vacancies several times, or distribute generally non-existent or outdated vacancies, at worst are engaged in completely illegal activities. But with such a reputation you won't go far, so let's look at how to organize the right recruiting agency.

Before we start

A recruiting agency can specialize in certain types activities.

Employment agency. The main task is to select an extensive database of vacancies. Income consists of paying applicants for the information provided: either for a few specific vacancies, or full access to the database for a while. Payment is withdrawn either before the provision of services or after employment. In the second case, the agency takes a certain risk.

Recruiting agency. Carries out a targeted selection of personnel for the specific needs of the employer. It works for the result, since the fee is paid only after the employee is registered. In addition, they pay in in this case most often employers in the amount of 10-20% of the annual salary. A narrow focus of a recruiting agency may be specialization in certain industries. In this case, the manager has certain specific knowledge, and can better select personnel of a narrow profile. These include also recruitment agencies for work abroad.

Headhunting agency is the aerobatics of recruiting. His circle of interests includes only high-class specialists, whose number is very limited. For this, the agency uses different methods, including the enticement of already employed specialists.

You can expand the scope of your activity by combining several areas in one recruiting agency, or open a deeply specialized agency and become the best in your field.

Main risks: it is very difficult to "promote" the business. It takes a lot of time to create a database of vacancies and applicants. Failure to comply with the terms of the contract is possible both on the part of employers and job seekers. Both parties do not always provide truthful information, as a result, all claims are sent to the recruiting agency. In addition, they often try to evade paying for the agency's services.

"Step by step instructions on how to open a recruiting agency"

Location

Office location in this business is very important. The more respectable you want to make, the more better place choose. The courtyard is not the best location.

So, focus on a good transport interchange, the best location in the city center, for example, in a business center. The area of \u200b\u200bthe room itself can be small - 15-20 m2. But a pleasant environment should inspire confidence. It would be nice to divide it into 2 zones: a waiting room and an interview room.

Equipment

The list of equipment is rather narrow: furniture, computers and office equipment. If you have chosen a certain corporate style for yourself, then you need to make the appropriate repairs and purchase furniture in a suitable colors... Make sure that the client is comfortable. Be sure to purchase a cooler, a coffee maker, so that you can always offer a cup of tea or coffee.

We can say that the main tool of work for a recruiter is data. Therefore, you will initially have to invest in the right to access closed employment databases, create your own, protected database. In addition, develop a questionnaire for candidates, they must be unique specifically for your agency. Additionally, a psychologist can order a test to identify certain abilities of the candidate, his ulterior motives and characteristics.

You should have the latest information about the city's business environment, salary levels, labor market conditions, and the latest requirements for key specialists for your agency. Developed trainings, refresher courses can become your intellectual property, but, as a rule, already developed recruitment agencies are engaged in such activities.

Personnel

You yourself can become the main employees in your agency. In the very minimum set you will need a secretary who will receive and make calls, search for information on the Internet, and replenish your database. You can also conduct a direct interview.

In the second phase, you will most likely want to expand your business and hire a good recruiter. This should be a specialist who will understand the legal framework in the world of labor, possess skills in personnel management and, of course, be able to balance between the requirements of employers and applicants. In the future, a psychologist can be invited to the staff, who will draw up individual questionnaires for each employer's request, test some personnel (whose work, for example, is associated with a high level of nervous tension).

The earnings of hiring managers are usually related to the number of deals made and range from 10 to 30% of the fee. In the first couples, an accountant, a system administrator can be invited.

Documents and licenses

This type of activity does not require a license, registration takes place in a general manner, like an individual entrepreneur or LLC. But at the initial stage, it is not recommended to draw up a legal entity, for this you will have to spend money on the state duty upon opening it, issue an appropriate account / s at the bank, make a contribution of 50% of the authorized capital and pay a number of additional taxes. IP in this sense is much simpler.

Take care, however, about the legally high-quality execution of the cooperation agreement. It is necessary to prescribe all the nuances, responsibilities and rights of the parties, which will warn you against problems during work.

Marketing

The employer must be approached from specialized magazines, outdoor advertising and direct contact. It means direct calls to companies and enterprises in the city offering their services. It may take a lot of time and effort, but small towns gives good results.

Contextual advertising and teasers on job sites, as well as universities, training and retraining centers are suitable. After developing a certain portfolio, you need to open your own website, where both employers and applicants can submit applications online, fill out a questionnaire or make an appointment with a recruiter.

Summary

At the initial stage, a recruiting agency requires such investments in rubles:

Furniture and equipment - 80-100 thous.
-Repair - 200 thousand.
-Internet, telephone and software - 20-45 thousand
- Premises for rent and utility bills –15-25 thous.
-Advertising - 4-6 thousand
-Additional waste - 5 thousand.
-Registration - 40 thousand

The agency's income depends on the salary of the specialists you are recruiting. You can count on profit only for 2-3 months of work. Closing several applications at the initial stage will bring no more than 60 thousand rubles. A small agency, after "getting on its feet", brings in 100-200 thousand rubles a month. Thus, the payback is predicted by specialists in about 3-4 years, since the profitability of the activity is low - 10-20%.